BELOIT COLLEGE RELEASES
THE CLASS OF 2006 MINDSET LIST®
Beloit, Wis.—In the coming weeks, a new generation of students will arrive on
campuses throughout the country to mark the start of their first year of
college. Most of these students were born in 1984. It was a different time, with
computers becoming part of our daily lives, videotape changing the way we looked
at television, and the explosion of the digital age—from watches to telephones.
For the fifth year, Beloit College, the liberal arts college in Beloit,
Wisconsin, is distributing the Mindset List to its faculty and staff as an
indicator of the many ways in which entering 17 and 18 year-olds see the world
differently from their professors, coaches and mentors. The list is a reminder
that the world view of today's new college students is significantly different
from the intellectual framework of those students who entered only a few years
earlier. Beloit College Prof. Tom McBride, one of the list's creators, says "It
is an alert for those of us who may be suffering from hardening of the
references."
This year's entering students have grown up in a country where the Presidents
have all been Southerners, and in a world with AIDS and without apartheid.
Saturns have always been on the street, the Fox Network has always been on
television, and prom dresses have always come in basic black. The evil empire is
not earth-bound, the drug "ecstacy" has always been available, and with the
breakup of AT & T, nobody has been able to comprehend a phone bill.
Over the past five years, thousands have read and requested copies of the Beloit
College Mindset List. Educators, clergy, parents, and business people have all
used it to improve their communications or marketing approach with a younger
generation of adults, and in training those whose work is focused on a different
generation. This year at Beloit College, the theme for the semester-long First
Year Initiatives (FYI) program, a rigorous academic program for entering
students described as a "safety net and a trampoline," is "Too Soon to Tell." It
was prompted by a commencement address delivered in 1987 by journalist and
humorist Calvin Trillin. (He will return to the campus in September to
re-examine those views offered first when the class of 2006 was in its "terrible
two's.")
In researching the Mindset List for this year, it became clear that age does not
carry with it the wisdom to recognize when it is perhaps "Too Soon to Tell." In
1984, perceptive and thoughtful individuals were suggesting that there was no
market for briefcase-sized computers and that George Lucas needed to get a life
since interest in Star Wars was clearly on the wane.
It is critical that we recognize the talents of each new generation, notes Prof.
McBride who heads the College's First Year Initiatives program. "While they are
learning from us, we need to make ourselves understood or we run the risk of
failing to convey the base of ideas that will allow us to share the road to
wisdom."
BELOIT COLLEGE MINDSET LIST®
FOR THE CLASS OF 2006
Most students entering college this fall were born in 1984.
1. A Southerner has always been President of the United States.
2. Richard Burton, Ricky Nelson and Truman Capote have always been dead.
3. South Africa's official policy of apartheid has not existed during their
lifetime.
4. Cars have always had eye-level rear stop lights, CD players, and air
bags.
5. We have always been able to choose our long distance carriers.
6. Weather reports have always been available 24-hours a day on television.
7. The "evil empire" has moved from Moscow to a setting in some distant
galaxy.
8. "Big Brother" is merely a television show.
9. Cyberspace has always existed.
10. Bruce Springsteen's new hit, Born in the USA, could have been played to
celebrate their birth.
11. Barbie has always had a job.
12. Telephone bills have always been totally incomprehensible.
13. Prom dresses have always come in basic black.
14. A "Hair Band" is some sort of fashion accessory.
15. George Foreman has always been a barbecue grill salesman
16. Afghanistan has always been a front page story.
17. There has always been an heir to the heir to the British throne.
18. They have no recollection of Connie Chung or Geraldo Rivera as serious
journalists.
19. Peter Jennings, Dan Rather, and Tom Brokaw have always anchored the
evening news.
20. China has always been a market-based reforming regime.
21. The United States has always been trying to put nuclear waste in Nevada.
22. The U.S. and the Soviets have always been partners in space.
23. Mrs. Fields' cookies and Swatch watches have always been favorites.
24. Nicolas Cage, Daryll Hannah, Eddie Murphy, and John Malkovich made their
first major film impressions the year they were born.
25. The GM Saturn has always been on the road.
26. The "Fab Four" are not a male rock group, but four women enjoying "Sex
and the City."
27. Fox has always been a television network choice.
28. Males do not carry a handkerchief in a back pocket.
29. This generation has never wanted to "be a Pepper too."
30. Ozzy's lifestyle has nothing to do with the Nelson family.
31. Women have always had tattoos.
32. Vanessa Williams and Madonna are aging singers.
33. Perrier has always come in flavors.
34. Cherry Coke has always come in cans.
35. A "hotline" is a consumer service rather than a phone used to avoid
accidental nuclear war.
36. The drug "ecstasy" has always been around.
37. Genetic testing and DNA screening have always been available.
38. Electronic filing of federal income taxes has always been an option.
39. Magnetic Resonance Imaging (MRI) has always been available to doctors.
40. Trivial Pursuit may have been played by their parents the night before
they were born.
41. The U.S. has always maintained that it has a "clear right to use force
against terrorism."
42. The drinking age has always been 21 throughout the country.
43. Women have always been members of the Jaycees.
44. The center of chic has shifted from Studio 54 to Liza's living room,
live!
45. Julian Lennon had his only hit the year they were born.
46. Sylvan Learning Centers have always been an after-school option.
47. Hip-hop and rap have always been popular musical forms.
48. They grew up in minivans.
49. Scientists have always recognized the impact of acid rain.
50. The Coen Brothers have always been making films.
And in 1984, perhaps it was "Too Soon to Tell"...
Technology analysts questioned the need for briefcase-sized computers.
The National Children and Youth Fitness Study announced that children were
overweight and underactive.
A CPA organization heralded that computerized audit systems were being used
to avoid errors and they were doing much better at spotting mistakes and
providing internal audit controls.
Film critics declared that George Lucas was looking for new directions
because Star Wars interest was waning.
Videotape technology was said to be killing the film industry and slowing
cable network development.
Analysts stated there was no market for Direct Broadcast Satellite systems.
The U.S. Supreme Court declared sleeping to be a form of free speech.
© 2002 Beloit College, Beloit, Wisconsin
0203-010
August 26, 2002
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