DISH to Target Young Crowd

[Scott Greczkowski]

The second largest satellite tv operator in the U.S., DISH Network Corp. ( DISH ), intends to launch an electronic device that would facilitate smooth streaming of live TV shows to its subscribers.


Higher penetration of smartphones/tablets, coupled with increased rollouts of 3G/4GLTE technology, have completely changed the TV viewing options for customers. Viewers are now demanding multiple viewing options with anytime and anywhere TV service facility. In particular, the younger generations, who are extremely tech savvy, are hugely influenced by such changes. Subsequently, in a bid to target the younger group of customers - mainly belonging to high schools and colleges - Dish Network will offer them the streaming of handful of popular channels at lower price on their tablets/smartphones or PCs.

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[mike123abc]

This really seems to be a pie in the sky idea. They already have sling and dishonline.com, but to think that the content providers will suddenly let them stream shows without a subscription to Dish or cable, is something not even Apple has been able to accomplish.

 

[3HaloODST]

Dish I'm sorry but 3 and 5 is a little too young to target with porn . Target me instead please.

 

[GaryPen]

This really seems to be a pie in the sky idea. They already have sling and dishonline.com, but to think that the content providers will suddenly let them stream shows without a subscription to Dish or cable, is something not even Apple has been able to accomplish.

a. It requires a subscription, as per the article, albeit at a lower cost than traditional satellite.
b. Why do you think can't they come to a streaming carriage deal with content providers for this, similar to Amazon, Netflix, or Hulu?

 

[mdram]

a. It requires a subscription, as per the article, albeit at a lower cost than traditional satellite.
b. Why do you think can't they come to a streaming carriage deal with content providers for this, similar to Amazon, Netflix, or Hulu?

b. they cant come to carriage deals for sat service many times..........................