Reaction to the new NBA media rights deal
Oct 6 2014, 10:45 ET | By: Clark Schultz, SA News Editor [Contact this editor with comments or a news tip]
ESPN's new deal with the NBA will let it experiment with selling online access to "out of market" games outside of the traditional pay-TV bundle.
Though the initiative could take several years to take form, it will mark another small step toward a la carte programming for consumers.
Media analysts note the length of the contract between the NBA with Disney (DIS +0.7%) and Time Warner (TWX) effectively boxes out Fox (NASDAQ:FOXA) and NBC (NASDAQ:CMCSA) until past the 2024-2025 season.
On the pay-TV side, operators such as Comcast, Dish Network (NASDAQ
ISH), AT&T (NYSE:T), Cablevision (NYSE:CVC), Time Warner Cable (NYSE:TWC) and DirecTV (NASDAQ
TV) have to fret over an online product competing with their sports packages which include NBA games.
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