Ahh but this article implies that the losses are from the studios not necessarily Sony.Judging from the exploding dell/macbook batteries. Quite a bit.
I guess because he is pointing out that Blue may not be able to keep the BOGO's up.
Different topic same link
There have been very few HD DVD BOGO's compared to BD and they have just recently started. Next ignorant post?
Could be along time before either formats lose there companies enough money for the company to even bat an eyelash
I think the better question would be "How long until hi-def disc prices come down to earth?"
If you look at the per disc price on a BOGO, $12-$17 or so, all it means is that :
1. They will sell more at that price point
2. There's no reason to sell them at a premium
3. The can get prices in line with SD-DVDs any time they want to
Of course the BOGO could be rendered irrelevant if HD-DVD lowered prices to match SD-DVDs. It is, I've heard, so much cheaper to make HD-DVDs than BD.
With HD-DVD prices high, and their BOGOs few & far between, it seems they are just milking people for every cent they can. BD meanwhile is doing what they can to offer a better value.
Reporting 2 discs sold when one was free is telling the truth eh?
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