srambling to keep pace with consumer trends, established media companies are accelerating their push into the Internet video streaming business.
The trend was highlighted this week by a flurry of deals announced by major media companies, including Sony, Disney, Time Warner's HBO and AT&T.
Entertainment companies are eager to hold on to consumers considering cutting the cable cord. They also hope to appeal to consumers who live in an estimated 10 million to 15 million homes in the U.S. that have high-speed Internet access but do not subscribe to a pay-TV subscription. And they also would like to beat Internet streaming pioneers Netflix and Hulu at their own game by fashioning more robust services.
http://www.latimes.com/entertainment/envelope/cotown/la-et-ct-espn-hbo-direct-20160303-story.html
The trend was highlighted this week by a flurry of deals announced by major media companies, including Sony, Disney, Time Warner's HBO and AT&T.
Entertainment companies are eager to hold on to consumers considering cutting the cable cord. They also hope to appeal to consumers who live in an estimated 10 million to 15 million homes in the U.S. that have high-speed Internet access but do not subscribe to a pay-TV subscription. And they also would like to beat Internet streaming pioneers Netflix and Hulu at their own game by fashioning more robust services.
http://www.latimes.com/entertainment/envelope/cotown/la-et-ct-espn-hbo-direct-20160303-story.html
