Well... between eliminating Online Pass, participating in the Humble Bundle, and now this, looks like EA may actually be trying to improve their image...
http://www.polygon.com/2013/8/19/4638664/origin-now-offers-full-refunds-on-ea-games
http://www.polygon.com/2013/8/19/4638664/origin-now-offers-full-refunds-on-ea-games