Here is my prediction. Google will buy it. Then, they can take advantage of the individual systems installed at every cable company that carries TWC, as well as the interactive capabilities that some cable/satellite boxes have, to offer customized, highly targeted advertising, which, in Google style, will be sold to the highest bidder.
Plus, imagine having various Weather overlays for Google Maps?
And, perhaps Google could even add Google News, with video and/or text headlines, to TWC?