Funny how an article from just a few years ago can look so dated. In this article from late 2013, I talked about “cord-nevers,” those folks who would never actually have a cable bill in their lives, They grew up on cable and satellite, that’s true, but by the time they got old enough to sign up for themselves, they skipped the cord altogether and went straight to streaming.
I call them “the generation born after 1980,” I call them “folks 18-34” but interestingly enough I never use the word “millennial.” A decade ago that term was still so new that you had to explain it to someone. The millennial generation were just really beginning to exert themselves in 2010, and we didn’t know enough about them to really be able to define them the way we casually talk about baby-boomers or even Generation X.
Just a few years later, the first millennials are staring down the barrel of 40 and in today’s world, that means a lot of decisions. Is it time for kids? Do you want to revisit your decision never to buy a house? In the bad economy of 2009-2012, you learned some important lessons. How important are they now? And perhaps more importantly, now that millennials are starting to age out of that important 18-34 demographic, how will that shape the world of entertainment?
More importantly (to this blog at least) today’s millennials have more choice for entertainment than any generation ever. They have every choice that every generation had before them, from books to musical instruments, through radio and television. They have at their commands an internet that is tens of thousands of times more complete than the biggest libraries that ever stood. This generation has social networks, media sharing, subscription music, and yes, they even still have cable and satellite. They also have live streaming video, a fairly new invention if you think about it. That gives them all the good things about cable and satellite without the contracts and prices they seem to be allergic to.
It just makes you wonder what Gen Z and Gen Alpha will have in store for them. The first baby born in the 21st century has already graduated college, and the world is changing fast because of their new attitudes. Right behind them, those born after 2010 are already dictating the next generation of tastes and attitudes. All I can say is, it should be interesting.
If you haven’t cut the cord yet, if you’re looking for the right time to add an antenna to your home setup, you might want to look at the great selection at SolidSignal.com. You’ll find antennas large and small… the best selection on the web. You’ll also find resources to help you figure out what you need including something most millennials are unaccustomed to seeing… someone who actually answers the phone and can help you find what you need. The phone number by the way: 888-233-7563. We’re here during East Coast business hours. If it’s after hours, fill out the form below and we’ll get right back to you.
The post THROWBACK THURSDAY: Cord-nevers appeared first on The Solid Signal Blog.
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But who are these cord-nevers?
I call them “the generation born after 1980,” I call them “folks 18-34” but interestingly enough I never use the word “millennial.” A decade ago that term was still so new that you had to explain it to someone. The millennial generation were just really beginning to exert themselves in 2010, and we didn’t know enough about them to really be able to define them the way we casually talk about baby-boomers or even Generation X.
Just a few years later, the first millennials are staring down the barrel of 40 and in today’s world, that means a lot of decisions. Is it time for kids? Do you want to revisit your decision never to buy a house? In the bad economy of 2009-2012, you learned some important lessons. How important are they now? And perhaps more importantly, now that millennials are starting to age out of that important 18-34 demographic, how will that shape the world of entertainment?
I don’t know, what do you want to do?
More importantly (to this blog at least) today’s millennials have more choice for entertainment than any generation ever. They have every choice that every generation had before them, from books to musical instruments, through radio and television. They have at their commands an internet that is tens of thousands of times more complete than the biggest libraries that ever stood. This generation has social networks, media sharing, subscription music, and yes, they even still have cable and satellite. They also have live streaming video, a fairly new invention if you think about it. That gives them all the good things about cable and satellite without the contracts and prices they seem to be allergic to.
It just makes you wonder what Gen Z and Gen Alpha will have in store for them. The first baby born in the 21st century has already graduated college, and the world is changing fast because of their new attitudes. Right behind them, those born after 2010 are already dictating the next generation of tastes and attitudes. All I can say is, it should be interesting.
In the meantime…
If you haven’t cut the cord yet, if you’re looking for the right time to add an antenna to your home setup, you might want to look at the great selection at SolidSignal.com. You’ll find antennas large and small… the best selection on the web. You’ll also find resources to help you figure out what you need including something most millennials are unaccustomed to seeing… someone who actually answers the phone and can help you find what you need. The phone number by the way: 888-233-7563. We’re here during East Coast business hours. If it’s after hours, fill out the form below and we’ll get right back to you.
The post THROWBACK THURSDAY: Cord-nevers appeared first on The Solid Signal Blog.
Continue reading...
