what are the top markets for satellite tv providers.

[sugov10]

i would like to know which one are the the top markets for pay tv providers.

 

[boba]

i would like to know which one are the the top markets for pay tv providers.

New York City I believe is the largest population of US cities so I would guess they are the top market.

 

[Tampa8]

i would like to know which one are the the top markets for pay tv providers.

Not that I know the answer, but those are two different questions.

 

[GaryPen]

It generally believed that the top TV markets, in general, are NY and LA. (That is why content providers love NY/LA sports finals.) One would assume that it would be similar for carriers, as well.

 

[The Fat Man]

NY and LA are most likely the top two for national providers. But I would also assume Chicago, Philly, Washington DC., etc. to be in the top 10. Look at the Nielson ratings.

 

[digiblur]

You have to remember that in some large metro areas people do not have access to satellite due to apartments, line of sight, etc.

I remember someone saying North Louisiana was one of the highes satellite viewership areas. Not sure if that was by numbers alone or if it was by penetration in that market.

Sent from my C64 w/Epyx FastLoad cartridge

 

[dare2be]

It may have been per capita, in which low-population, remote areas would reign supreme.

 

[Tony S]

sugov10, Have a look at this list:

http://www.nielsen.com/content/dam/corporate/us/en/public%20factsheets/tv/nielsen-2012-local-DMA-TV-penetration.pdf

 

[Mr Tony]

you mean this?
TVB - ADS ADS, OTA and Wired-Cable Penetration by DMA

 

[digiblur]

you mean this?
TVB - ADS ADS, OTA and Wired-Cable Penetration by DMA

YEP! All the needed to do on that chart was to put the population next to it and using the percentages figure out the number of people in each market that have what.

 

[dare2be]

Taking the ADS% (Alternative Delivery Systems) into account with the market ranking, it appears that Los Angeles is the clear #1 for satellite delivery in total volume, since it ranks at 36% ADS while the #1 market, NYC, is at a lowly 12.9%.

http://www.tvb.org/media/file/TVB_Market_Profiles_Nielsen_Household_DMA_RANKS.pdf

If I had the time, I'd do the math. Keep in mind that ADS includes not just satellite, but IP delivery as well, but I'm sure the vast majority of the ADS number is from satellite.

 

[dare2be]

Ok, I lied, I had time to do a little bit of excel magic. Top 30 markets (picked 30 because they all are over 1 million in size):

[TABLE="width: 443"]
[TR]
[TD]DMA
[/TD]
[TD]Size
[/TD]
[TD]ADS%
[/TD]
[TD]ADS Size
[/TD]
[/TR]
[TR]
[TD]Los Angeles
[/TD]
[TD="align: right"]5,569,780
[/TD]
[TD="align: right"]36
[/TD]
[TD="align: right"]2,005,121
[/TD]
[/TR]
[TR]
[TD]Chicago
[/TD]
[TD="align: right"]3,493,480
[/TD]
[TD="align: right"]28.6
[/TD]
[TD="align: right"]999,135
[/TD]
[/TR]
[TR]
[TD]New York
[/TD]
[TD="align: right"]7,387,810
[/TD]
[TD="align: right"]12.9
[/TD]
[TD="align: right"]953,027
[/TD]
[/TR]
[TR]
[TD]Dallas-Ft. Worth
[/TD]
[TD="align: right"]2,571,310
[/TD]
[TD="align: right"]33.7
[/TD]
[TD="align: right"]866,531
[/TD]
[/TR]
[TR]
[TD]Atlanta
[/TD]
[TD="align: right"]2,292,640
[/TD]
[TD="align: right"]35.8
[/TD]
[TD="align: right"]820,765
[/TD]
[/TR]
[TR]
[TD]Phoenix (Prescott)
[/TD]
[TD="align: right"]1,811,330
[/TD]
[TD="align: right"]42.1
[/TD]
[TD="align: right"]762,570
[/TD]
[/TR]
[TR]
[TD]San Francisco-Oak-San Jose
[/TD]
[TD="align: right"]2,506,510
[/TD]
[TD="align: right"]28.7
[/TD]
[TD="align: right"]719,368
[/TD]
[/TR]
[TR]
[TD]Denver
[/TD]
[TD="align: right"]1,548,570
[/TD]
[TD="align: right"]41.6
[/TD]
[TD="align: right"]644,205
[/TD]
[/TR]
[TR]
[TD]Houston
[/TD]
[TD="align: right"]2,185,260
[/TD]
[TD="align: right"]28.7
[/TD]
[TD="align: right"]627,170
[/TD]
[/TR]
[TR]
[TD]Sacramnto-Stkton-Modesto
[/TD]
[TD="align: right"]1,388,570
[/TD]
[TD="align: right"]41.5
[/TD]
[TD="align: right"]576,257
[/TD]
[/TR]
[TR]
[TD]Washington, DC (Hagrstwn)
[/TD]
[TD="align: right"]2,360,180
[/TD]
[TD="align: right"]22.8
[/TD]
[TD="align: right"]538,121
[/TD]
[/TR]
[TR]
[TD]Minneapolis-St. Paul
[/TD]
[TD="align: right"]1,721,940
[/TD]
[TD="align: right"]28.7
[/TD]
[TD="align: right"]494,197
[/TD]
[/TR]
[TR]
[TD]St. Louis
[/TD]
[TD="align: right"]1,253,920
[/TD]
[TD="align: right"]39.3
[/TD]
[TD="align: right"]492,791
[/TD]
[/TR]
[TR]
[TD]Philadelphia
[/TD]
[TD="align: right"]2,993,370
[/TD]
[TD="align: right"]15.5
[/TD]
[TD="align: right"]463,972
[/TD]
[/TR]
[TR]
[TD]Charlotte
[/TD]
[TD="align: right"]1,140,900
[/TD]
[TD="align: right"]36.1
[/TD]
[TD="align: right"]411,865
[/TD]
[/TR]
[TR]
[TD]Detroit
[/TD]
[TD="align: right"]1,842,650
[/TD]
[TD="align: right"]22.1
[/TD]
[TD="align: right"]407,226
[/TD]
[/TR]
[TR]
[TD]Miami-Ft. Lauderdale
[/TD]
[TD="align: right"]1,583,800
[/TD]
[TD="align: right"]25.6
[/TD]
[TD="align: right"]405,453
[/TD]
[/TR]
[TR]
[TD]Raleigh-Durham (Fayetvlle)
[/TD]
[TD="align: right"]1,143,420
[/TD]
[TD="align: right"]35
[/TD]
[TD="align: right"]400,197
[/TD]
[/TR]
[TR]
[TD]Orlando-Daytona Bch-Melbrn
[/TD]
[TD="align: right"]1,465,460
[/TD]
[TD="align: right"]26.5
[/TD]
[TD="align: right"]388,347
[/TD]
[/TR]
[TR]
[TD]Nashville
[/TD]
[TD="align: right"]1,024,560
[/TD]
[TD="align: right"]37.8
[/TD]
[TD="align: right"]387,284
[/TD]
[/TR]
[TR]
[TD]Portland,
[/TD]
[TD="align: right"]1,190,010
[/TD]
[TD="align: right"]31.9
[/TD]
[TD="align: right"]379,613
[/TD]
[/TR]
[TR]
[TD]Cleveland-Akron (Canton)
[/TD]
[TD="align: right"]1,514,170
[/TD]
[TD="align: right"]23.7
[/TD]
[TD="align: right"]358,858
[/TD]
[/TR]
[TR]
[TD]Seattle-Tacoma
[/TD]
[TD="align: right"]1,811,420
[/TD]
[TD="align: right"]19.8
[/TD]
[TD="align: right"]358,661
[/TD]
[/TR]
[TR]
[TD]Boston (Manchester)
[/TD]
[TD="align: right"]2,379,690
[/TD]
[TD="align: right"]14.1
[/TD]
[TD="align: right"]335,536
[/TD]
[/TR]
[TR]
[TD]Indianapolis
[/TD]
[TD="align: right"]1,109,970
[/TD]
[TD="align: right"]28.7
[/TD]
[TD="align: right"]318,561
[/TD]
[/TR]
[TR]
[TD]Pittsburgh
[/TD]
[TD="align: right"]1,171,490
[/TD]
[TD="align: right"]23.8
[/TD]
[TD="align: right"]278,815
[/TD]
[/TR]
[TR]
[TD]Tampa-St. Pete (Sarasota)
[/TD]
[TD="align: right"]1,788,240
[/TD]
[TD="align: right"]14.3
[/TD]
[TD="align: right"]255,718
[/TD]
[/TR]
[TR]
[TD]Baltimore
[/TD]
[TD="align: right"]1,097,310
[/TD]
[TD="align: right"]20.3
[/TD]
[TD="align: right"]222,754
[/TD]
[/TR]
[TR]
[TD]Hartford & New Haven
[/TD]
[TD="align: right"]1,006,280
[/TD]
[TD="align: right"]15.9
[/TD]
[TD="align: right"]159,999
[/TD]
[/TR]
[TR]
[TD]San Diego
[/TD]
[TD="align: right"]1,077,600
[/TD]
[TD="align: right"]14.5
[/TD]
[TD="align: right"]156,252
[/TD]
[/TR]
[/TABLE]

 

[digiblur]

Unfortunately you'd have to do all of them see the correct population order. For instance, Shreveport comes above Baltimore due to their 60% ADS number.

 

[mike123abc]

You can sure tell that in some markets cable is very competitive - San Diego, Boston, New York, Tampa.

 

[dare2be]

Unfortunately you'd have to do all of them see the correct population order. For instance, Shreveport comes above Baltimore due to their 60% ADS number.

True, but in the interests of brevity, I didn't want to include the entire list. I probably should have just posted the top 10 after starting with the 30 DMA sample.

 

[Tampa8]

Nice work, I hadn't seen those figures before..........

 

[sugov10]

thanks

 

[sugov10]

sugov10, Have a look at this list:

http://www.nielsen.com/content/dam/.../tv/nielsen-2012-local-DMA-TV-penetration.pdf

thank you.

 

[PokerMunkee]

Everyone in the mountain towns in Colorado have Dish or DirecTV