I guess it's all in how YOU define the word "scam".According to:
World English Dictionary
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scam (skæm) 
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a stratagem for gain; a swindle
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— vb , scams , scamming , scammed
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( tr ) to swindle (someone) by means of a trick
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Collins EnglishDictionary - Complete & Unabridged 10th Edition
2009 © William Collins Sons & Co. Ltd. 1979, 1986 © HarperCollins
Publishers 1998, 2000, 2003, 2005, 2006, 2007, 2009
Cite This Source
Certainly fits #1. It's a DISH strategy to gain subs by merecruiting for them and hence # 2 also fits as I was tricked in doing the Club Dishthingy withoutgetting the promised "reward".
Press 1 for English.