11/27/2006
DIRECTV Activates HD Local Channels in Green Bay, Wisc., Greensboro, N.C., Grand Rapids, Mich., and Providence, R.I.
Local HD Channels from DIRECTV Have More Vivid Colors, Wider Images and Clearer, Crisper High-resolution Digital-quality Pictures
WHAT: DIRECTV, Inc., the nation's leading satellite television service provider, is now offering local HD programming to customers in the Green Bay, Wisc., Greensboro, N.C., Grand Rapids, Mich. and Providence, R.I. DMAs. With the addition of these four markets, DIRECTV now offers local HD broadcast channels in 49 cities, representing more than 65 percent of U.S. TV households. DIRECTV plans to launch an additional eight HD local markets throughout the remainder of the year.
DIRECTV's roll out of local HD channels is part of a nationwide expansion of HD programming that will culminate in 2007, when DIRECTV will have the ability to deliver more than 1,500 local HD channels and more than 150 national HD channels, establishing DIRECTV as a leading provider of HD programming.
WHEN: Beginning Tuesday, Nov. 21, 2006HOW: Customers who subscribe to a programming package that includes local channels receive both the standard-definition and HD signals at no extra monthly charge. Customers can receive local HD channels by purchasing an H20 HD receiver or the new HR20 DIRECTV Plus® HD DVR and satellite dish. Existing HD customers can upgrade their HD receiver and dish for $99 per receiver. New customers can take advantage of a $100 mail-in rebate on all DIRECTV HD and HDDVR receivers.
Eligibility for local channels is based on service address within certain designated market areas as defined by Nielsen Media Research, Inc. Visit DIRECTV.com for more information.
SOURCE:
DIRECTV, Inc. 
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