DISH gives DIRECTV the Bird...

[Scott Greczkowski]

DISH to DIRECTV Customers: Don't Let Them Give You the Bird – Make the Smart Switch​

• New campaign clucks back at price hikes, poor service and streaming-only focus as DISH doubles down on value, technology and rural customers
• Exclusive "The Bird Hotline" invites frustrated DIRECTV customers to vent and take flight to better TV with DISH

ENGLEWOOD, Colo., May 21, 2025 — After years of ruffled feathers, frustrated DIRECTV customers are finally getting some backup. DISH Network is stirring the nest with its latest campaign, taking aim at DIRECTV and looking to help its fed up customers.


The cheeky new "Pigeon Targets" campaign calls out DIRECTV's move to abandon traditional satellite TV customers in favor of urban, streaming-only audiences. DISH, on the other hand, is staying true to its roots, continuing to invest in cutting-edge satellite technology to ensure rural and small-town Americans get the entertainment access they deserve — no matter how remote their address.


For customers tired of inflated bills, outdated tech and being left behind by other brands and services, DISH is inviting them to call "The Bird Hotline," 1-855-FLAP-OFF, and share how DIRECTV has "given them the bird" over the years — whether it's poor customer service, price hikes, or neglected technology support.


The message is simple: DIRECTV doesn't give a S%$! about its customers. Why pay more a year for fewer features and more hassle? DISH saves customers up to $30 a month compared to DIRECTV — and is now sweetening the deal with an exclusive three-months-free offer for new customers.


"Let's be honest — DIRECTV's walking away from millions of rural Americans in favor of chasing shiny city audiences and streaming-only models," said Kurt Simon, vice president, brand development, DISH TV. "Meanwhile, we're doubling down on the people and places who rely on us the most, investing in unbeatable technology and offering real value without the nonsense. This campaign is our way of calling them out — and having a little fun while we do it."


More Value. More Power. No Gimmicks.


DISH isn't just another TV provider — it's a full entertainment hub. The Hopper® 3 DVR lets you watch and record 16 shows at once and stash up to 2,000 hours of content. It brings together live TV, On Demand and the top streaming apps like Netflix, Max and YouTube — no input switching and no juggling remotes required.


DISH Delivers More Where It Counts:

• Save up to $30/month compared to DIRECTV
• 3 FREE months of DISH service for new customers
• Record and watch 16 shows at once with the industry-leading Hopper® 3 DVR
• Access all your favorite live TV, On Demand and streaming apps like Netflix, Max and YouTube — all in one place

While DIRECTV pivots to streaming and sidelines satellite users, DISH remains fully committed to rural and small-town Americans, expanding service and investing in reliable, high-performance satellite technology where other providers fall short. Because in places where streaming isn't a viable option, real entertainment access still matters.


Check out how DISH stacks up against DIRECTV — and why more customers are switching every day — at www.dish.com/compare.


You can see the new "Pigeon Targets" campaign commercial here.

 

[Bruce]

Who thought up this idiotic marketing campaign.

This is how they fight the new lower prices of DirecTV, but saying they are more expensive because they are sticking with a Dish based system.

For paid Live TV, nothing beats the MyEntertainment pack from DirecTV, the most popular non sports cable channels, all the news channels, Hulu, Disney+ and MAX (HBO), unlimited TVs, unlimited DVR, for $35.

How about fixing Sling, so you actually provide competition to DirecTV's Genre Packs.

 

[Bruce]

"Let's be honest — DIRECTV's walking away from millions of rural Americans in favor of chasing shiny city audiences and streaming-only models," said Kurt Simon, vice president, brand development, DISH TV. "Meanwhile, we're doubling down on the people and places who rely on us the most, investing in unbeatable technology and offering real value without the nonsense. This campaign is our way of calling them out — and having a little fun while we do it."

Going after Rural Subscribers would of been great about 20 years ago, but with Broadband Penetration being around 90%, it is a waste of time.

There are 22 Million Rural Households ( out of 131 Million total) in the US.

That is 17% of 131M.

Currently, DirecTV has about 7 Million Satellite Subscribers, Dish, roughly 5 Million.

That is roughly 12 Million.

So if 17% of the rural households population receive Sat TV, only a little over 2 Million.

I believe it is a 70% Metro/ 30% rural split.

So if 30% of DirecTV/Dish Satellite Subscribers live in rural areas, that is still only 4.5 Million Satellite subscribers in rural areas.

 

[Scott Greczkowski]

I think I read on a Hooters Wet Nap once, that 93.7% of statistics are made up.

 

[Yespage]

Who thought up this idiotic marketing campaign.

Dish (I guess Echostar) sucks at marketing. Dish Network, Sling, and Boost suffer from this.

 

[navychop]

Yeah. Maybe they should hire somebody to do that from Tesla.

OH, WAIT!……

 

[bookworm370]

I think I read on a Hooters Wet Nap once, that 93.7% of statistics are made up.

As well as cup sizes???