Actually in a highly competitive market, you do not rush your pricing. Pricing is driven by actual cost of deliver and what the competition is charging.
Dish just put out some major new product offerings and the smart thing to do is wait a bit to see how the competition reacts. You under price and leave money on the table. You over price and you have to react later which puts the competition in the driver seat.
It is always easy to take cheap shots about the pricing when you don't understand business.
You Obviously don't know about the business history of DISH do you?
I have been with them 15 years this month, and the last 10 years they have progressively gotten higher on all their made up , charge it because we can FEES. They have created so many fees that they had to roll them in to one gigantic Additional receiver fees that now ranges from $7.00 - $17.00 depending on what Class of receiver your's falls into. And they went from no DVR fee at all in the early 2000s to PER DVR Receiver , then to per account . But they still charge a portion of the dvr fee into each additional receiver fee if you have more than one dvr on your account.
DISH has become greedier as the years have gone on and they have continued to lose subs just about Every quarter for the last year or two, give or take one exceptional quarter here and there. But they have continued to create larger and larger profits every year ,even though they are losing subs. Ain't additional fee revenue grand? So if history is any indicator of DISH's intentions towards pricing , we can expect them to be as high or higher than what most people already have with Vip series of Dvrs. Hell, they might even create some new fees like Multi-View fee and combine that with the Dvr fee, creating one large DVR FEE. Oh wait! They already did that with the 922 's dvr fee ( sling +dvr fee).
Time will tell if I'm right. But something tells me I will be. I only hope DISH remembers the outrage most people have felt towards Netflix and their 60 % price increase for those who wanted both dvds and streaming. Also remember Bank of America and the outrage over their $5.00 debit fee,they announced but never put in place ,due to customer outrage across the spectrum. With many Americans moving from home ownership to renters , DISH better realize that people will not put up with increasing made up FEEs, on top of ever increasing programming increases too. Many will be cutting the sat cord and moving to something else. There are ever increasing alternatives out there and the newer generation coming up, doesn't even watch tv much . They get all their programming from the internet.
So even though I might not "understand the way YOU think business works". I do understand DISH business history and the tech trends out there and the economic realities that affect the country . And I promise you that after the gigantic debacle the 922 has become, DISH can not afford to compound that flop with a large increase of fees on the Hopper/Joey system ,making it out of the price range for most subs and or potential subs.
Have a nice night.
