
Roku is Buying Frndly TV to Bolster Its Streaming Portfolio | Cord Cutters News
Roku, Inc. the leading TV streaming platform in the U.S., announced today its agreement to acquire Frndly TV, a fast-growing subscription streaming service known for delivering affordable live TV, on-demand content, and unlimited cloud-based DVR. The $185 million cash deal, expected to close in...

Roku, Inc. the leading TV streaming platform in the U.S., announced today its agreement to acquire Frndly TV, a fast-growing subscription streaming service known for delivering affordable live TV, on-demand content, and unlimited cloud-based DVR. The $185 million cash deal, expected to close in Q2 2025 pending customary conditions, marks a strategic move to enhance Roku's platform revenue and subscription growth.
Founded in 2019 and based in Denver, Frndly TV offers over 50 top-rated live TV channels, including A&E, Hallmark Channel, The History Channel, and Lifetime, starting at just $6.99 per month. Subscribers enjoy thousands of hours of on-demand content, unlimited cloud DVR, and access to shows aired in the past 72 hours on live channels. The service's affordability and family-friendly programming have fueled its rapid growth, making it a natural fit for Roku's ecosystem.