That is because you have to factor in attach rates with those numbers for it to mean anything. When you do there is a much smaller gap when calculating software sales. You also have to get into the percentage of PS3's used for movies etc etc. It gets too complicated for the layman (and the blubloods) to understand. If you have twice the number of players on the market but mine have a 7:1 attach rate compared to yours then guess who is really winning the war? If the two makes ever reach equal numbers then your brand is being trounced.Here the #2 format in terms of platform sales shows that their format met amilestone without mentioning the gap between formats.
That is because you have to factor in attach rates with those numbers for it to mean anything.
When you do there is a much smaller gap when calculating software sales.
You also have to get into the percentage of PS3's used for movies etc etc. It gets too complicated for the layman (and the blubloods) to understand.
If you have twice the number of players on the market but mine have a 7:1 attach rate compared to yours then guess who is really winning the war?
If the two makes ever reach equal numbers then your brand is being trounced.
You have to count every Blu-ray capable player (this includes PS3). I vote for this approach going forward. Most Blu users are using a PS3 so you have to count them all. So based on the HD DVD figures of players and the Blu-ray figure of players there are about 3 times the number of Blu players. The attacment rate appears to becoming equalized.
It must be the holiday spirit!Did you just say something good about Blu-Ray? Or did I misunderstand you...?
No, only if you want the numbers to mean anything.Only if you're pushing HD-DVD.
No, only if you want the numbers to mean anything.
Limited time offer