How things have changed

[navychop]

Has anyone tried the Roku Smart TV remote app for smartphones?

I'm wondering if it offers anything for HT use.

 

[Bruce]

Great article-

The traditional pay-TV sector saw a decline in subscriptions for the ninth consecutive year according to a new report from S&P Global Market Intelligence. The decline was largely due to cord cutting, with penetration dropping from over 80% in 2011 to 34.4% by the end of 2024. This shift reflects a broader consumer preference for streaming services over traditional cable, S&P said.

"Basic cable networks in the US shed subscribers in 2024 at an average rate of 7.1% as the pay TV universe continues to contract. This marks the ninth consecutive year of the declining subscribers for the industry as consumers trade in their traditional pay TV subscriptions for streaming services and other digital options."

S&P: Pay-TV Subscriptions Decline for Ninth Straight Year

No sign of relief for industry that saw subscriber loss of 7.1% in 2024

www.tvtechnology.com

 

[Bruce]

More issues for Broadcast/Cable Channels-

Broadcast and cable ad spending in the U.S. will fall 15.5% this year to $49.94 billion, according to research firm eMarketer. U.S. connected-TV ad spending, by comparison, will grow 13.2% to $31.91 billion, and will surpass traditional TV ad spending by 2028, eMarketer said.

https://www.wsj.com/articles/tv-industry-bets-ai-can-peel-ad-dollars-away-from-big-tech-67446ea4?mod=media_news_article_pos1

Advertisers Are Leaving Cable TV Networks Putting Disney, Paramount, Comcast, & Warner Bros. Discovery in a Tough Spot | Cord Cutters News

In a significant shift within the U.S. advertising industry, broadcast and cable television ad spending is projected to decline sharply in 2025, while connected TV (CTV) advertising continues its rapid ascent. According to a recent report from research firm eMarketer, traditional TV ad spending...

cordcuttersnews.com

 

[telstar_1]

So cable is unconnected TV and streaming is connected TV (CTV)....