Same. I have 6 other ad-free services (Paramount+, HBO Max, AppleTV+, AMC+, Disney+, and Prime) and just don't have time to get my money's worth from $13/mo ad-free Hulu at present. For $1/mo., I could justify 5-6 mins of ads per hour show watching the occasional show (how many I was getting last November). But now I'm getting 9-10 mins. on some shows.I don't watch any ads except the unavoidable ones at the beginning of certain shows on Hulu. I hate ads and I'm willing to pay to avoid them. Thankfully, I am still paying the same or less when I still had cable/satellite.