Intelsat Survey Sees Widespread 4K Uptake

[dfergie]

With UltraHD set to be a major topic at this year's IBC convention between Sept. 11 and 16, Intelsat has released results from a new survey that suggest a relatively rapid adoption of the technology.

More than three in five respondents (63%) said they expect 4K consumption to be mainstream within five to seven years.

The survey also found that many executives are already planning UHD upgrades, with 42% of those surveyed saying that they have already made the decision to launch a 4K service and that 23% planning to launch in less than four years.

The main driver for this interest revolved around the idea of using 4K as a way of differentiating their offerings and as a way to attract new subscribers and viewers.

Opinion was split, however, on 4K first movers. About 35% of non-technical executives expect DTH satellite service to be the first segment to launch UHD while 60% of technical executives believe that 4K will first take hold in VOD platforms.

For the survey, Intelsat interviewed nearly 80 technical and non-technical (primarily marketing) media executives from its global customer base, which includes many of the world's largest media companies.

broadcastingcable.com

 

[bigjohnok]

I do not trust these so-called "penetration" studies, that executives use to make decisions.
Like how Dish executives make use of the broadband penetration studies to set connectivity rates for techs, that is a graded metric.

 

[KAB]

Yeh, that survey holds no water.