I don't get into spending tons of money on flowers, gifts, limo ride, expensive dinner, etc..
My GF feels the same.
It's not as if we don't care for each because we didn't blow a wad of cash on each other one day in February.
Some guy I work with had a GF that insisted on both of them getting all dressed up, renting a limo, going to an expensive restaurant, going dancing, blah, blah, blah..