I guess the point is that HDTV magazine has decided to support a format that has only one mainstream brand Toshiba and cheap no name chinese players. This is the biggest weakness of HD-DVD. Studio support is a numbers game, but hardware possiblities is a different one.
What company is going to compete with Toshiba when there is 0 margin? One can argue back and forth about the pluses and minuses of various BD players, including if they have features that the Toshiba has. But, at least you have choices to argue about.
If HD-DVD wins the war is Toshiba going to raise prices? Toshiba is turning into HD-DVD's biggest problem.