Finally received a response to my e-mail to RFD-TV:
"The channel name is FamilyNet when the regular scheduled programming is aired. It is Rural TV when auctions are being broadcast." That's all they wrote....
They must think that DISH will uplink a different channel name to the EPG Channel 232 depending on what program is airing.... Which, of course, they do not do and thus, why we've been stuck with the wrong channel name for 3 years...
It's now obvious what dare2be posted earlier that they don't seem to care about the issue, since clearly they're aware of it.... Apologies to DISH !!!