How things have changed

[navychop]

Has anyone tried the Roku Smart TV remote app for smartphones?

I'm wondering if it offers anything for HT use.

 

[Bruce]

Great article-

The traditional pay-TV sector saw a decline in subscriptions for the ninth consecutive year according to a new report from S&P Global Market Intelligence. The decline was largely due to cord cutting, with penetration dropping from over 80% in 2011 to 34.4% by the end of 2024. This shift reflects a broader consumer preference for streaming services over traditional cable, S&P said.

"Basic cable networks in the US shed subscribers in 2024 at an average rate of 7.1% as the pay TV universe continues to contract. This marks the ninth consecutive year of the declining subscribers for the industry as consumers trade in their traditional pay TV subscriptions for streaming services and other digital options."

S&P: Pay-TV Subscriptions Decline for Ninth Straight Year

No sign of relief for industry that saw subscriber loss of 7.1% in 2024

www.tvtechnology.com

 

[Bruce]

More issues for Broadcast/Cable Channels-

Broadcast and cable ad spending in the U.S. will fall 15.5% this year to $49.94 billion, according to research firm eMarketer. U.S. connected-TV ad spending, by comparison, will grow 13.2% to $31.91 billion, and will surpass traditional TV ad spending by 2028, eMarketer said.

https://www.wsj.com/articles/tv-industry-bets-ai-can-peel-ad-dollars-away-from-big-tech-67446ea4?mod=media_news_article_pos1

Advertisers Are Leaving Cable TV Networks Putting Disney, Paramount, Comcast, & Warner Bros. Discovery in a Tough Spot | Cord Cutters News

In a significant shift within the U.S. advertising industry, broadcast and cable television ad spending is projected to decline sharply in 2025, while connected TV (CTV) advertising continues its rapid ascent. According to a recent report from research firm eMarketer, traditional TV ad spending...

cordcuttersnews.com

 

[telstar_1]

So cable is unconnected TV and streaming is connected TV (CTV)....

 

[Bruce]

And it continues-

The Gauge

Navigate the TV landscape with precision. Examine audience viewing behaviors across key TV delivery platforms in a monthly macroanalysis.

www.nielsen.com

 

[savarese04]

And it continues-

View attachment 185485

The Gauge

Navigate the TV landscape with precision. Examine audience viewing behaviors across key TV delivery platforms in a monthly macroanalysis.

www.nielsen.com

vs your last graph, streaming actually took a hit at the expense of broadcast (+.7%) and cable (+.3%). i wonder if this is cable clawing some users back with recent slim bundles and broadcast getting those NFL viewers.

 

[Bruce]

vs your last graph, streaming actually took a hit at the expense of broadcast (+.7%) and cable (+.3%). i wonder if this is cable clawing some users back with recent slim bundles and broadcast getting those NFL viewers.

While true, but for a better perspective, compare August 2024 to 2025 to truly show how it has changed-

2024-
Broadcast/Cable 48.3%
Streaming 41%

2025
Streaming 46.4%
Broadcast/Cable 41.6%

While I do expect Broadcast/Cable to gain back some, might even pull ahead for a few months, I expect Streaming will take the lead for good sometime in 2026, based on the 6-8 million that are leaving paid Live TV every year, while the on demand streaming services continues to gain subscribers.

More and more are understanding that the same new content that is on paid Live TV, is also available on the streaming services ( for one example, CBS on Paramount+), along with all the streaming only shows, for a much less expensive price.

 

[ncted]

Is TV's Golden Age (Officially) Over? A Statistical Analysis

Has "Peak TV" come to an end?

www.statsignificant.com

 

[ncted]

Is TV's Golden Age (Officially) Over? A Statistical Analysis

Has "Peak TV" come to an end?

www.statsignificant.com

The one response I have to this is I am actually watching less YouTube these days due to the AI slop. I am discovering fewer new, original creators. This coming year may be the last year I pay for YT Premium if the trend continues.

 

[Jimbo]

I see we have turned the "How things have Changed" into yet another ... Streaming is Great, Network/Cbale/Sat is Bad thread.

It gets reported every week how each is changing ...
Do you actually expect the Networks / Cable/ Sat to Ever go back to leading the way ?

I don't ... not sure WHY it gets posted like its a Shocking ordeal every week.

 

[Bobby]

I see we have turned the "How things have Changed" into yet another ... Streaming is Great, Network/Cbale/Sat is Bad thread.

It gets reported every week how each is changing ...
Do you actually expect the Networks / Cable/ Sat to Ever go back to leading the way ?

I don't ... not sure WHY it gets posted like its a Shocking ordeal every week.

If you don't want to read it you have the option to bypass it. Simply, don't click on the thread. Others may well be just fine with it.

 

[Jimbo]

If you don't want to read it you have the option to bypass it. Simply, don't click on the thread. Others may well be just fine with it.

This is NOT the STREAMING Thread.

 

[TNGuy84]

Why are you lumping broadcast in with cable? Those two areas are totally separate. It seems like broadcast kind of ebbs and flows with the seasons, but it hasn't gained back the few percentage points of a high it did have. Some of that could be viewer fatigue with the amount of reruns that dominate broadcast TV nowadays. Also, there seems to be a lack of creativity on network shows these days with many opting for game shows in primetime.

 

[Bruce]

Why are you lumping broadcast in with cable? Those two areas are totally separate. It seems like broadcast kind of ebbs and flows with the seasons, but it hasn't gained back the few percentage points of a high it did have. Some of that could be viewer fatigue with the amount of reruns that dominate broadcast TV nowadays.

Reruns do not dominate Cable TV Channels?

Also, there seems to be a lack of creativity on network shows these days with many opting for game shows in primetime.

Game Shows and fake Reality Shows are in Prime Time for one reason, it is cheap to produce.

But those shows ( along with reruns) are also pushing more and more to streaming services, since that is where the vast majority of new scripted content is available.

 

[Bruce]

This is NOT the STREAMING Thread.

Yes it is, about how things have changed, the evolution of how we receive TV programming, which is now streaming.

There is now 132.6M Households in the United States,

Eleven years ago, 101M received TV Programming via Cable/Satellite, today, only 49.6M do so.

That means the vast majority of Households ( over 80M) in the United States receive TV programming via streaming.

US Trad Pay TV & vMVPDs

The latest US pay Live TV subscriber numbers, with historical information for the previous 7 years.

nscreenmedia.com

 

[Ronnie-]

This is NOT the STREAMING Thread.

It is in that section, and this thread was started with similar information in the very first post.

Its pretty obvious for a while now what this thread covers, and it is easy enough to not read if it is not something you are interested in.

 

[ncted]

I see we have turned the "How things have Changed" into yet another ... Streaming is Great, Network/Cbale/Sat is Bad thread.

It gets reported every week how each is changing ...
Do you actually expect the Networks / Cable/ Sat to Ever go back to leading the way ?

I don't ... not sure WHY it gets posted like its a Shocking ordeal every week.

Just be patient. Streaming is becoming pretty cable-esque. Ads, live sports, reality TV, consolidation, big price increases, bit-starved picture quality, etc. Pretty soon, there will be no meaningful difference.

 

[Jimbo]

My Bad guys ...
This is the 70000 th thread on the subject ...

I could have swore it was a forum where we discussed how things had changed thru out different devices such as Beta to VHS or 8 track to cassette to CD ect ... must have been another thread ...

Thought it was about how things in general were changing ...

 

[Jimbo]

If you don't want to read it you have the option to bypass it. Simply, don't click on the thread. Others may well be just fine with it.

I generally skip past these threads, every once in awhile I'll stop in to see if anything noteworthy has happened ....